March 31, 2022
Preparing to launch a website?
Yes. Then this article is for you!
We all know and understand how important a website is to attract and retain customers for businesses. It is one of the best forms of advertising. But just building a website isn’t enough. Once you create a website, there are a few requirements that you need to consider before launching it.
Here, we have created a checklist of all the requirements that you need to check before you launch a website:
The first and foremost thing to do after creating a website is to proofread your website’s content. Check for spelling errors, grammatical mistakes, sentence structure, as well as the content of the images and videos of your site. If you find any, fix them to avoid creating a negative impression. You can take the help of online spell checkers or grammar tools like Grammarly, SentenceCheckup, Hemingway Editor to proofread your content.
While you proofread your website’s content, also make sure that your content and website design represent your brand’s message correctly. Pick the color scheme, font size, font type, designs that blend together and maintain consistency throughout the site. The look and feel of your website should be uniform and communicate what your brand is, what your services are, and how trustworthy your brand is.
Make your website look interactive and appealing with images and videos but ensure that they are of the correct size and do not slow down the site loading speed. The size of every image should be between 70kb to 100kb. You can use image compressing sites like CompressJPEG, CompressPNG to reduce image file size. We suggest you use the “WebP” image format on your website. WebP is a modern image format that Google has developed as an alternative for JPEG, PNG, and GIF file formats. It provides superior lossless and lossy compression for images on the web.
Use alt text for images to describe what is it, how they are relevant to your brand and their purpose to the visitors. It will improve their accessibility on the web and help search engine crawlers to find your website. For videos, use a file size between 400kb to 1MB or you could create a YouTube channel and use the embed links to upload videos on the site.
It is a great tool introduced by Google to track your website’s performance. It is a free analytics tool that will give you insights into your website like:\
Having an XML/HTML sitemap and robots.txt file is essential for search engines to crawl, index, and rank your website. Sitemaps help search engines to understand your website structure, making it easy to navigate and crawl your website. A robots.txt file instructs the search engines which pages to index and which pages do not.
We would recommend you install Google Search Console on your website. You can submit XML Sitemaps and robots.txt files here. The platform will also help you with indexing, crawling, site performance, and other SEO issues you might face with Google. If a site is built using website creation platforms like WordPress, Wix, Shopify, you can create and submit sitemaps and robots.txt files using SEO plugins offered by these platforms.
Ensure that your site provides a great user experience to the visitors by performing various tests such as:
On-page / On-site SEO Techniques are the ones that we apply to our website to optimize the content. Off-page / Off-site SEO techniques are the ones that we use to promote our site and drive traffic to the website from external sources. They usually come into the picture after a website is launched.
For now, let's understand which On-page SEO Techniques you need to implement before the launch of your website:
After you implement all these on-site techniques, perform an SEO audit with the help of online tools such as SEM Rush, SEO Quake, Ubersuggest, Google Search Console, Lighthouse Audit. These tools will help you understand and fix further SEO issues.
404 error or page not found error is a Hypertext Transfer Protocol standard response code that appears when the server cannot carry forward your request. It happens when users type incorrect URLs or visit a page that no longer exists on your website. The 404 errors do not affect your SEO directly, but users might find it frustrating and leave with a bad user experience. At times, there should be a link on the 404 error page that directs them to your website. Prepare yourself for such a situation and build a custom page for the 404 error code. Provide links on the 404 error page to give users a way out of those pages.
Linking your social media pages to your website boosts your digital presence and increases the chances of people finding your website when they search for your social profiles on search engines. It works as backlinks to your website that improves your search rank once your website is live. Having your social profiles on your website helps people find the other content presence of your brand.
Last but not least, promote your website once it is ready to be live. Share news about its launch before, during and after it is set live. Create excitement among your potential audience for the launch of your website. Release teasers, trailers, short videos of your website and posters for announcing the date of your launch. After it is launched, inform your audience about it through social media, emails, messages by sharing links to your new website. You can even keep your audience posted about website changes by adding a notification bar at the top of your website before, during and after it is ready.
Now, you have a checklist to confirm you have met all necessary requirements before launching your site. Go ahead. Implement these techniques and get ready to set your website live!
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