8 Branding Tips For A New Startup and Small Businesses

April 6, 2023

8 Branding Tips For A New Startup and Small Businesses

You might be well aware that people judge your business quality in an instant based on the look and feel of your brand name, website, logo, and marketing collateral. They then connect it with their previous experiences. This is why branding is important from day one of your business, not after you're established. Branding makes people talk about you, remember you and keep coming back for more. If you build a brand, you build your success. Yet for many businesses and startups, the whole "design" part comes after they have already established their name in the market. But that's not how it should work out.

As a new startup or small business, you may feel like you're constantly being pulled in a million different directions at once. With so many things on your plate, it can be hard to fit in brand design—especially if you don't have the time or money to hire someone to do it for you. But don't let this deter you! The truth is that branding doesn't have to be complicated or expensive to be effective.

Here are 8 branding tips that you should incorporate into your brand design for your startup or small business when you're just starting:

8 Branding Tips For A New Startup and Small Businesses

  1. Keep It Simple

  2. Make It Memorable

  3. Be Consistent

  4. Ensure Your Design Stands Out From the Competition

  5. Does Your Design Convey A Message?

  6. Keep Up With Trends

  7. Make Sure It Looks Good And Consistent Across All Social Media Platforms

  8. Choose Fonts Carefully

  • Keep It Simple

Your brand should be easy to understand, recall and recognize. If your logo includes too many colours or shapes, some potential customers might not understand what your company does or might confuse it with the other brand.

  • Make It Memorable

You want people who see your logo or hear about it later on in their day to remember what it looks like and associate it with your company's name. Use colours and shapes that are familiar so they'll make an immediate connection between what they're seeing now with something else they've seen before—like a logo they've seen before on another website or product packaging that caught their attention earlier today while shopping at the grocery store.

  • Be Consistent

People are visual creatures, and they will remember your brand better if it's consistent across all of your marketing materials. If you're using a different font or colour on a business card than you are on a website, people will be confused by the differences and may not remember which logo goes with your business. 

  • Ensure Your Design Stands Out From the Competition

When you're just starting or are new in the market, it's important to differentiate yourself from the competition. You can do this by choosing a name that's not already taken by someone else who sells a similar product or service. If everyone in your industry is using blue as their primary brand colour, don't use blue as well! Instead, try out some other colours that don't get used as much in your industry (like orange or purple). This will help your brand stand out from the crowd and make it more memorable. 

  • Does Your Design Convey A Message? 

Keep asking this question at the stage of your design strategy. Whether you're designing a logo or a banner ad for Facebook, every piece of design should convey a message about what kind of customer experience your company provides. You don't want to design something that just looks pretty—you want to create something that speaks volumes about who you are and what makes you different from other businesses.

  • Keep Up With Trends

It's important to know what's going on in your industry and beyond, but it can be difficult to keep up with the latest trends. Start by following some of these brands on social media and reading their newsletters. You'll gain a better understanding of what's trending right now, and how your company can best ride the wave.

  • Make Sure It Looks Good And Consistent Across All Social Media Platforms

You want people who follow you on social media sites like Facebook or Instagram to be able to read your brand messages clearly without having trouble doing so because it's too small or too blurry (especially if they're viewing it on their phones!). Design your graphics according to the dimensions of individual platforms and keep your design consistent across all platforms for people to recognise your brand instantly.

  • Choose Fonts Carefully

The font choices you make can determine whether or not someone will want to read what you have written about your company/product/service online instead of skipping over it entirely simply because they don't like how things look visually.

We hope you use these tips while designing your brand in your initial stage, and make your business more memorable, recognizable, and successful in no time!

If you need further help with crafting your branding strategy, feel free to contact us @ https://we3.solutions/contact/ and check out our brand design page for more information.