April 14, 2023
Corporate branding collateral is an essential part of any company’s marketing strategy. It’s the visual representation of your brand that communicates your message and values to your target audience. With so many companies out there, it’s important to create branding collateral that stands out from the crowd.
Here are 5 steps to designing corporate branding collateral that will help your company get noticed in the industry:
Before you start designing your branding collateral, it’s important to define your brand identity. Your brand identity is what makes your company unique and sets it apart from your competitors. It’s the sum total of your brand’s personality, values, and mission. To define your brand identity, ask yourself the following questions:
Once you have answers to all these questions, you will have a better understanding of your brand identity and can start designing branding collateral that reflects it.
Your visual elements are the design assets that make up your branding collateral. They include your logo, color scheme, typography, and imagery. Your visual elements should be consistent across all your branding collateral and channels to create a cohesive brand identity. To decide on your visual elements, use these 4 steps:
A brand style guide is a document that outlines the rules for using your visual elements. It ensures that your branding collateral is consistent and cohesive across all platforms. Your brand style guide should include the following:
A brand style guide ensures that everyone who works with your branding collateral understands how to use it correctly.
Now that you’ve defined your brand identity, decided on your visual elements, and created a brand style guide, it’s time to start designing your branding collateral. Here are some tips for designing effective branding collateral:
Don’t clutter your design with too many elements. Stick to your visual elements and keep the design clean and simple.
Use images that are visually interesting and high-quality. Avoid using low-quality images or stock photos that look generic.
Use your visual elements consistently across all your branding collateral. This creates a cohesive brand identity.
Use design elements that are memorable and unique to your brand.
Once you’ve designed your branding collateral, it’s important to test it to ensure it’s effective. Test your branding collateral with your target audience to see how they respond. Use their feedback to refine your design and make it even better.
In conclusion, designing corporate branding collateral that stands out requires a clear understanding of your brand identity, visual elements, and design principles. By following the 5 steps outlined in this article, you can create branding collateral that effectively communicates your brand message and values to your target audience.
You can check out our blog “8 Branding Tips For A New Startup and Small Businesses” for more branding tips and subscribe to our newsletter for development, design, and marketing blog updates. We will keep you posted.