Thought Boards is a thought sharing platform like a blog or diary where you could record your thoughts and special events. You could either save them privately or publish them to the world. Our objective in this project was to create a simple and expressive logo for the brand to portray its core idea and convey what the application is all about.
To make the brand recognizable and fulfill the objective of the client, we first had to understand the client's requirements, the nature of their brand, values, objectives, the company's traditional values and target audience. According to the requirements, we came up with a few combinations for the logo, font, and color scheme and presented them to the client. From which the client chose one. We worked on the designs finalized by the clients, made some final edits and delivered the final draft to the client. Overall it took around two weeks for this entire process. We were happy with the client's reaction to it! Thought Boards - from the name itself, you might have guessed that it is a kind of platform that is like an online journal or a diary or has something to do with recording your thoughts. To communicate this core idea of the brand in its logo, we decided to keep the structure simple and merge the shape of a thought bubble and a book or diary. This combination denotes the name and effectively conveys what the platform is all about. The colors that we used for it were black, light grey, and white and the font used is Rubik Regular. You can get a preview of the logo, a few variations of the design and its placement in the web application in the images displayed here.